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Why we use KRAs Instead of OKRs at Fishtank Consultancy
Inside Team Marc Huber Inside Team Marc Huber

Why we use KRAs Instead of OKRs at Fishtank Consultancy

We still use goals, but we don’t rely on goals alone. At Fishtank Consultancy, we use KRAs (Key Result Areas) to define consistent accountability across roles, even when priorities shift. OKRs are a strong framework for measurable outcomes, and we implement OKRs with clients where it fits. Internally, KRAs better support how we manage consulting delivery standards over time.

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